Branding & Localization Strategy
EREB CAMBODIA – Phnom Penh Operational Hub Your Expert Partner for Expansion in Europe and Asia
“Market Adaptation & Cultural Resonance We have already successfully adapted Italian brands for Cambodian consumers”
PROOF OF ENTRY
“Our recent adaptations”
- Italian organic wine packaging → Success in the Cambodian HORECA sector.
- Sustainable textile collection → Adopted by a local importer.
- European tech platform → Functional Khmer interface.
LOCALIZATION SERVICES
- Study of local preferences.
- Adjustment of characteristics.
- Adaptation of ranges.
- Local pricing strategy
- Compliance with local standards
- Brand transcreation (not simple translation).
- Visual and color adaptation.
- Locally resonant storytelling.
- Positioning versus competition.
- Multi-country brand architecture.
- Optimized Khmer website.
- Local social media strategy (Facebook dominant).
- Adapted content marketing.
- Local Khmer and English SEO.
- Targeted advertising campaigns.
SUCCESS STORY
Our Strategy:
- Repositioning in the ‘celebration wine’ segment.
- Packaging highlighting health aspects.
- Storytelling about Italian heritage.
- Premium price justified by rarity.
- Exclusive distribution to 5-star hotels and restaurants Result: First container sold out.
Our Methodology:
- Existing brand audit.
- Local competitive analysis.
- Consumer study.
- Touchpoint mapping.
- Definition of local positioning.
- Communication architecture.
- Adaptation guidelines.
- Deployment roadmap.
- Production of localized assets.
- Digital deployment.
- Training of local teams.
- Monitoring and adjustments.
UNIQUE CULTURAL EXPERTISE
- Bicultural Europe-Cambodia team.
- 5+ years of local market experience.
- Network of local creatives.
- Ongoing consumer testing
AVAILABLE PACKAGES
✔ Audit and recommendations
✔ Logo and baseline adaptation
✔Basic guidelines
✔ Complete strategy
✔ Full packaging adaptation
✔ Bilingual website
✔ Digital marketing kit
✔ Complete repositioning
✔ Launch campaign
✔ 6 months of management
✔ ROI monitoring
Funding available
“All our branding services are eligible for regional funds for digitalization
and internationalization (up to 70%).”
*Download the guide “Succeed in Cambodia
